“Dirty Myrtle”

Hilton Head

May 3, 2026

"Dirty Myrtle" is a nickname for Myrtle Beach, South Carolina, that originated from its reputation as a rowdy, high-crime, and party-focused destination, particularly during the 1980s and 90s. The term, often seen as insulting by locals, also refers to polluted ocean water from runoff and a generally unpolished, "redneck riviera" image.

Key reasons for the "Dirty Myrtle" nickname include:

Rowdy Atmosphere: Historically known for wild spring break parties, crowded nightlife, and a high volume of tourists, creating a chaotic environment.

Water Quality Concerns: The nickname is often linked to poor ocean water quality, frequently caused by stormwater runoff drains flowing directly into the ocean.

Reputation for Crime: The area historically dealt with high crime rates, contributing to a "gritty" image.

Alternative Culture: It is frequently associated with the "Redneck Riviera" stereotype, describing a, particularly Southern, high-energy, and sometimes trashy beach scene.

While some still use the phrase, many residents and officials consider it an outdated, insulting stereotype that disregards the area's development into a more family-friendly, tourist-driven, and quickly growing destination.