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Writer's pictureLucian@going2paris.net

Marketing 101 — I Give This Sign An A+


Standish, Michigan

May 28, 2022


Characterizing a particular geographic area requires some generalizations. So pardon my generalizations In advance.


This part of Michigan is outdoorsy. Lots of boats and gun stores. And a few Let’s Go Brandon and Trump 2024 banners. From that I assume there are a fair number of people who don’t trust the government and other institutions. Likely not fans of renewable energy.


So what an ingenious slogan — “power your independence.” You don’t need to be beholden to that bureaucratic electric utility that always screws you with rate hikes. I thought this was really clever.


Works so long as you can afford the capital cost! 🤪



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